The Future of Cannabis Industry that Could Disrupt the Green Leaf Market

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Cannabis has crept out of the shadows of the stoner culture and emerged as a multi-billion dollar industry that has taken root in sectors including healthcare, pharmaceuticals, consumer goods, and agriculture. Public sectors with ballooning valuations are racing to be innovative while established blue-chip sectors are partnering or obtaining marijuana-related ventures to develop access to the industry.

As the legal cannabis industry continues to develop and public support for the legalization of recreational and medical marijuana use develops, a heightening number of people supporting the industry have been taken note. The latest Gallup poll released in November 2020 indicates that almost 68% of American adults support the legalization of marijuana in the United States sharply from only 12% who supported it more than five decades ago in 1969. (1) This article might help you better understand how you could incorporate CBD into your life and how it could help you live a better life.

With that, these full-line CBD and hemp oil sectors (CBDD), the producer and distributors of cannabis and CBD products positioned themselves in the heart of a European CBD industry with approximately twice the addressable market of the United States. As of 2020, the European CBD market was also worth nearly €450 million or 31% of the global market share. By 2023, this market could also reach at least €1.5 billion and develop by an astronomical 400%.

During the last decade, the landscape of the legal cannabis industry has changed. From South America to the European Union (EU), we are seeing a high need for legal cannabis and we are favorable on the economics that are associated with these markets. When compared to Canada and the US, the cannabis industry in markets like the EU or South America is much less saturated and we find this to be significant.

Another reason we are favorable to the lack of saturation in these markets is related to the pricing of cannabis. When compared to Canada and the US, the cost of cannabis is significantly higher at the consumer level in markets in the EU and we are favorable on the beneficial metrics that are associated with these regions.(2) In this day and age, the leading green leaf sectors to possibly bet on are those sectors that are thinking outside the box. Stay updated with those sectors that do things differently such as producing and marketing unconventional CBD products.

The Swiss CBD market is located in the center of Europe with a sizable population. Generally, it also has a more liberal and developed green leaf policy than the rest of Europe. It could also be a $2.7 billion industry by 2028. Through a developed strategy focused on Acquisitions, Wholesale, and Retail & B2B, saw revenue of nearly 467% from April 2020 to April 2021, and another 21.7% from April 2021 to May 2021.

With a niche focus on one of the highest-quality, fastest developing, and CB-friendly jurisdictions globally, these other sectors have a triangular development strategy that could make it one of the known attractive sectors in the entire space. First, they lengthen their market through acquisitions by acquiring Swiss competitors. Second, wholesale as their other objective means adding new products to its improving portfolio and developing its footprint in new markets through building up its European countries distribution network. And lastly, retail strengthens its market presence through focused marketing and social activities. In addition, the sector produces and markets a line of innovative CBD products. The network might help to connect CBD users from America and around the world to interact and discuss CBD uses, treatments and products. That makes these other sectors think outside of the box. Through that, you’re probably well aware of the green leaf and its potential by now!

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Source 1: https://www.investopedia.com/important-terminology-related-to-the-cannabis-industry-4590098
Source 2: https://technical420.com/cannabis-article/5-international-cannabis-markets-investors-need-to-be-watching-in-2021/